Who Gets Paid When AI Does the Shopping? · a16z News
Business, Finance & Industries · Sep 29, 2026
AI agents could threaten major commerce and advertising businesses by controlling product discovery, allowing them to redirect high-margin advertising revenue without replicating physical fulfillment networks. Amazon’s $69 billion in 2025 advertising revenue, compared with $34 billion in ex-AWS operating income, illustrates the exposure; similar dynamics apply to DoorDash, Instacart, Alphabet, and Meta.
Who Gets Paid When AI Does the Shopping? · a16z News
Business, Finance & Industries · Sep 29, 2026
Platform responses to AI agents depend on whether agents create incremental demand or divert profitable existing transactions, and on each platform’s bargaining power and reliance on discovery-based profits. This implies fragmented adoption: Amazon may resist, Instacart may benefit, and Shopify, Toast, and Square are more likely to enable agents as added sales channels while preserving software and payments revenue.
Who Gets Paid When AI Does the Shopping? · a16z News
Business, Finance & Industries · Sep 29, 2026
AI commerce agents could separate customer discovery from fulfillment, allowing platforms like DoorDash and Toast to process orders and deliver them while losing high-margin marketplace commissions, advertising, and ownership of the customer interface.
Who Gets Paid When AI Does the Shopping? · a16z News
Business, Finance & Industries · Sep 29, 2026
Physical infrastructure gives companies like Amazon leverage in negotiations with AI agents, but their fixed costs also make lower-margin agent-generated orders worthwhile; the outcome depends on mutual dependence and whether AI-driven volume adds sales and reduces acquisition costs enough to offset lost advertising and discovery revenue.
Who Gets Paid When AI Does the Shopping? · a16z News
Business, Finance & Industries · Sep 29, 2026
Agentic commerce makes transaction growth an incomplete measure of platform value because companies must distinguish new, durable customers from orders rerouted through assistants that incur recurring fees and weaken direct relationships.