Notes on going solo: celebrating 6 years of Studio Self · Westenberg.
Business, Finance & Industries · Mar 30, 2026
AI should automate low-judgment, creativity-draining operational tasks—not core creative work—so solo operators reclaim time and cognitive bandwidth, move faster than agencies, and preserve human judgment.
Notes on going solo: celebrating 6 years of Studio Self · Westenberg.
Business, Finance & Industries · Mar 30, 2026
A solo creative practice (Studio Self) improves quality by eliminating the agency “translation” layer—keeping the same person responsible from discovery through delivery and intentionally remaining small to preserve judgment, context, and taste and avoid the “game of telephone.”
Notes on going solo: celebrating 6 years of Studio Self · Westenberg.
Business, Finance & Industries · Mar 30, 2026
Applying Coase’s insight on coordination costs, the essay argues that AI is lowering those costs via broad operational substitution—letting one person perform tasks that used to require multiple employees, shrinking optimal firm size toward solo-run companies and driving demand for full‑stack, enterprise-capable tools for individuals.
Notes on going solo: celebrating 6 years of Studio Self · Westenberg.
Business, Finance & Industries · Mar 30, 2026
The author argues that as AI makes competent creative execution cheap and homogenous, value and pricing shift to human judgment, taste, and personal context—so “judgement-dense, taste-heavy” work can command a premium while generic execution margins get compressed.
Notes on going solo: celebrating 6 years of Studio Self · Westenberg.
Business, Finance & Industries · Mar 30, 2026
The author argues AI enables highly leveraged one-person businesses by turning consulting/creative insight into scalable, low-marginal-cost assets (productized services, SaaS, content, licensing) and automating operations, decoupling revenue from headcount and making extreme solo outcomes increasingly feasible.