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Notes on going solo: celebrating 6 years of Studio Self

Westenberg.

Mar 30, 2026

3/30/2026

Automate Every Non-Creative Task to Reclaim Time and Creative Bandwidth

Notes on going solo: celebrating 6 years of Studio Self · Westenberg.

Business, Finance & Industries · Mar 30, 2026

AI should automate low-judgment, creativity-draining operational tasks—not core creative work—so solo operators reclaim time and cognitive bandwidth, move faster than agencies, and preserve human judgment.


3/30/2026

Solo Creative Practice Preserves Context And Judgment By Eliminating Translation Layers And Preferring Small Scale Over Growth

Notes on going solo: celebrating 6 years of Studio Self · Westenberg.

Business, Finance & Industries · Mar 30, 2026

A solo creative practice (Studio Self) improves quality by eliminating the agency “translation” layer—keeping the same person responsible from discovery through delivery and intentionally remaining small to preserve judgment, context, and taste and avoid the “game of telephone.”


3/30/2026

AI Reduces Coordination Costs Enabling One Operator To Run A Business That Previously Required Multiple Employees

Notes on going solo: celebrating 6 years of Studio Self · Westenberg.

Business, Finance & Industries · Mar 30, 2026

Applying Coase’s insight on coordination costs, the essay argues that AI is lowering those costs via broad operational substitution—letting one person perform tasks that used to require multiple employees, shrinking optimal firm size toward solo-run companies and driving demand for full‑stack, enterprise-capable tools for individuals.


3/30/2026

AI Lowers Execution Costs But Elevates Human Judgment And Context In Creative Work

Notes on going solo: celebrating 6 years of Studio Self · Westenberg.

Business, Finance & Industries · Mar 30, 2026

The author argues that as AI makes competent creative execution cheap and homogenous, value and pricing shift to human judgment, taste, and personal context—so “judgement-dense, taste-heavy” work can command a premium while generic execution margins get compressed.


3/30/2026

AI Enables One-Person Operators to Build Asset-Driven, Scalable Businesses

Notes on going solo: celebrating 6 years of Studio Self · Westenberg.

Business, Finance & Industries · Mar 30, 2026

The author argues AI enables highly leveraged one-person businesses by turning consulting/creative insight into scalable, low-marginal-cost assets (productized services, SaaS, content, licensing) and automating operations, decoupling revenue from headcount and making extreme solo outcomes increasingly feasible.